The Relevant News Campaign
Art Direction, Design, Character Design
By no doubt today people have the most unlimited access to information in the human history - everything happening all over the world is just a click away or right on every TV screen.
But this comes with a price in the form of information pollution. While trying to access the important news, the typical user is bombarded with tones of fake news, gossips and unwanted information creating distrust of the media.
Fortunately, there are still sources that remain "clean" and "untouched" by the information pollution and its germs. That`s the case with the News ON AIR, which are renowned for the objectivity and adequacy.
The opposition between News ON AIR and the information pollution became the cornerstone of their awareness campaign.
For the campaign that we internally called " Just clean facts. No excessive noise.", I chose to create a series of posters that were later adapted for web and TV.
As inseparable part came the design of a few characters representing the information pollution- the tabloid titles, used by Bulgarian medias and click bait websites, turned into little comic germs.
The characters. They bare names like "Shock", " Horror", "Exposed", "Drama", "Scandal", "Panic".
