SOFIA LIVE FESTIVAL VOL. 3
Art Direction, Illustration, Graphic Design, Animation
In 2023 Sofia Live Fest returned in the heart of the city for its third edition. The organisers trusted me with the art direction, illustration and design for a third consecutive year - honestly, the best feedback a visual artist can receive.
As with the previous editions, we were after a whole new identity in order to keep the visual communication fresh and in-touch with the trends. The only constant was the playful spirit and energy, reflecting the evolving line up of the festival.
On of my first tasks was to put the new identity into motion and create a promotional video announcing the first wave of artists. The clip was aired in the public transport network and on the festival's social media channels.
Full version of the '23 logo
Short illustrated version
Short version
The colour scheme for the 2023 is even bolder - I introduced 3 strong hues and experimented with pairing their different shades
A few days before announcing the 2023 line up, we decided to introduce the new identity and its characters with a series of Instagram posts. Each one featured a word associated with the festival, paired with a symbol. When taking the first letter of each word, "Sofia Live" is read.
Festival Badges
The screen animations in action
Festival Merch
Social media assets
Outdoor