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SOFIA LIVE FESTIVAL VOL. 2
Art Direction, Illustration, Graphic Design, Animation
After making waves in 2021, Sofia Live Fest returned for its second edition in the summer of 2022 and decided to trust me with their art direction, illustration and design again.
The task was to create an entirely new identity while keeping in line with the bold and urban spirit of the festival. Another adjective on heavy rotation in my initial communication with the organisers was 'moody'.
Short version of the new 2022 logo
A branded frame featuring the festival's acts
A few of the illustrations created as part of the new identity
Promotional video with the first wave of announced acts
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