Shulka
Art Direction, Design, Illustration
Shulka is an independent brand, with products made from 100% hand-selected cotton, created with endless love and attention to every detail.
The name ‘Shulka’ comes from the Bulgarian word ‘shushulka’ which means ‘pea pod’ - the cocoon that wraps around little peas and beans, just like the towel wraps around you.​​​​​​​
The creators of Shulka approached me with the cute name and gave me the total freedom to visualise their brand personality - natural, calm, caring and full of light. And then, we made history together.
First, it was the hand-drawn logo and the patterns - a reflection of their playful approach to life.
Then came the art direction, centred around the idea of contemporary comfort, without sacrificing style.
In addition to that, I drew a set of illustrations, complementing the logo and helping them stand out among the conscious-fashion crowd.
