Salford City Council

Campaign Identity, Art Direction, Graphic Design

The brief was to create an impactful online and offline campaign that worked in harmony with the existing ‘Spirit of Salford’ marketing activity, encouraging Salfordians to boost their local economy by ‘staying local and staying safe’ after lockdown.

‘That’s the spirit!’ campaign was designed to continue the strong feeling of community and togetherness that was witnessed during the Covid pandemic, urging people to support local businesses while practising social distancing and other essential safety measures.

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My task was to propose a few different art concepts for a pitch and after an internal discussion, we proceeded with the one displayed in this deck. After it ended up winning, I worked on developing the brand guidelines in more detail. This was done side-by-side with the Ideas Department creative director who worked on the copy.

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Snippet from the campaign guidelines

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Poster distributed among the high street businesses

Campaign recap video