Amadeus powers travel. They build the critical solutions that help airlines and airports, hotels and railways, search engines, travel agencies, tour operators and other travel players to run their operations and improve the travel experience.

Tara the Ticket is the super star in Amadeus's latest social media campaign. She helps millions of people reach their destinations with  her powerful code. Tara's energetic, she speaks every language and is always there to help.

I created Tara from scratch, designed her looks and storyboarded her journey with Amadeus.

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